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“ The Milton website was tired, lacked any sense of engagement and was completely inconsistent with our new brand position. Bumblebee have turned a bit of an embarrassment into a primary channel of communication that we're proud of. Perfect! ” Simon Wright, Communications Director


Sterilisation Products for Home & Baby


Milton are an international brand with headquarters in Nantes, France. There were a number of challenges with this project. The prime objective was to deliver a site that reflected Milton's recent re-brand, that put greater focus on mother and baby. The site is multi-lingual and fully integrated with all social media channels to act as a resource for both parents and press.

The existing site structure was overly complex, so it was crucial that the project was planned thoroughly before any build work could commence. Bumblebee played a central consultancy role in working out the new site architecture and driving the project along to hit a tight deadline that coincided with a national TV-ad launch campaign for the new 'mini' steriliser.

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