They say that success breeds success, and in our case, clients in certain sectors love the look of our sites and actively seek a 'bumblebee solution'. Because we treat every web project and client as a blank canvas, it enables us to create completely different web experiences for clients who operate in the same or similar sectors.
Obviously, we don't reinvent the wheel for every project, because a lot of clients like the way we do certain things. The fundamental difference is that we always create the site design around the brand. This creates individuality, as opposed to the 'insert your logo here' template approach.
Understanding a sector does provide advantages. We are instantly familiar with the offering and can open up a dialogue at quite an advanced level. It also helps with planning and building the site more efficiently and of course having sector expertise has a huge benefit with web marketing.