Children's Catalogue
Overview
Higgos was a start up catalogue aimed at children and mothers. It covers all aspects of life from storage and furniture, to gifts and party ideas. The site uses zen cart as a shopping platform, Bumblebee are able to work with several shopping platforms like magento, commerce and ubercart.
There is both an online and printed catalogue which is supported by regular email offers and a PPC campaign. The sector is aggressive and in terms of strategy, we have to be careful to monitor all campaigns to ensure they are getting the most for the budget.