A recent article in the industry publication The Drum has indicated that online customers want a little bit more from their web experience. This is certainly a position that bumblebee have always taken, having built the award winning and ground breaking River Island site.
The cautious nature of today's e-commerce world, sees a plethora of identikit sites, whose sole nod to brand identity is a logo. This safety first attitude, although understandable, is crying out for someone to have a bit more cohonas.
Our recent development for Dalvey shows that the high end market is prepared to be more adventurous. It is looking for that cutting edge functionality that will differentiate it from rivals. The site uses 'the selector' to buy shirts and ties.
The Selector has been designed to enhance the customer experience, allowing users to view products through refined searches but uniquely customers can see what's being rejected, much more in line with the shop experience of shopping rails and things catching your eye.
The 'Selector' principle can work for a number of parameter-driven products or services as shown on our demo on this site.